Watch out, the Domain Registry of America are about! (again)
Well I thought I had seen an end to surface mail spam from the Domain Registry of America (DROA) but oh no, another domain expiry notice letter has hit my door mat.
For readers unaware of DROA tactics please read this.
I’ve received a lot of these domain renewal reminders in the past and so have a lot of my clients, my advice is to stay well clear of them and speak to someone you know who works in, or has a good understanding, of the internet.
The tone of the latest letter from DROA has changed from almost a demand to more of a plea for your business, at least they are trying to follow the court rulings against them, BUT, would you trust your domain with a company known for outrageous scare tactics preying on the novice internet user?
The DROA try to be clever by sending out the domain expiration notices long in advance of the reminders sent by the current domain registrar. Doing it so early can make the domain owner uneasy about the domain expiring, creating the opportunity for panic renewals and unwittingly transferring their domain to the DROA. At the top of the letter in bold it states “Domain Name Expiration Notice” - yep I’m curious now - the next obvious area is a bordered box with text in bold stating the domain name and a Reply Requested By date - aghhh that date is just over a month away, is my domain going to be lost forever in a few weeks time?, now I’m sweating - …must …save …domain …send …money …now!
You see how it works 
If you get one of these letters and your domain registrar is not the DROA just bin it.
P.S. If your domain registrar is the DROA you can always switch to another registrar - just like they say in their letter!
